The Telegraph had an interesting little article on the “coolest” brands in Britain, which were anointed to be hair products company ghd and skin care line Dermalogica. They also labeled them as iconic, but I’m not sure I agree. Then again, I don’t live in Britain.
It got me to thinking about the way I feel about certain brands that I like. I mean, I adore Guerlain lipsticks, but I’m guessing the company is not considered to be “cool.” Doesn’t mean I won’t stop buying them, though. I think I’ve moved past the stage where I’m worried if people will think I’m cool by association of what products I use. Case in point, I drive a minivan.
The definition of cool is so nebulous, and so very dependent upon the person you ask.
If you had to choose the “coolest” beauty brand, what would it be?