Manolo for the Beauty » DiorShow 360 Mascara- Great or Gimmick?

DiorShow 360 Mascara- Great or Gimmick?

By Glinda

All right, so Dior would have you believe that the next step in the evolution of mascaras is, wait for it, a spinning brush applicator.

For serious?

They are charging you over ten dollars more for the spinning brush as compared to the “old timey” non-spinning version of DiorShow.

For serious-er?

I know that some people may be truly passionate enough about their mascara to try this, but I’m going to put this one in the category of gimmick.  The advertising claims that the spinning brush will apply the mascara just like a professional makeup artist, but I’ve yet to see a professional makeup artist sit there and twirl the wand around and around and around.  I would describe it as sort of wiggle as they go up and maybe twirl just a bit rather than a constant rotating.  Have we become so lazy that we can’t rotate our own mascara wand?

I’ve always been skeptical of brands who tout the wand/brush as the big improvement, rather than the mascara itself.  Granted, a clunky wand/brush doesn’t make things easier, but it certainly isn’t the end of the world.  I’m trying to think of why a double helix brush would be ever so much better than a regular one, and I can’t think of a reason right now. But, it is also really late. Maybe it will come to me in a dream tonight. 

So, would you be willing to pay extra for a spinning brush? 

I wish they would just work on the formulas instead of the applicator.  You see, I want a waterproof mascara that won’t irritate my sensitive, contact-wearing eyes, makes my lashes fuller, longer, thicker, won’t ever flake or clump and goes on like a dream.

I’ll let you know when I find it.

10 Responses to “DiorShow 360 Mascara- Great or Gimmick?”

  1. aurumgirl Says:

    Gimmick. All those vibrating wand mascaras are gimmicks. Dior’s is just the latest, and one that combines the “ball” wand gimmick with the vibrating wand gimmick. In my experience: the bigger the brush in relation to the size of the tube–not the formula, which only ever deviates in one or two ingredients anyway (affecting waterproof qualities and shade)–the better the mascara does what it needs to do.

    Dior is considered one of the higher-end “luxury” department store brands of make-up. Marketing for items that are sold as “luxury” goods runs on the principle that the rich (or those who desperately want to appear rich) will never spend less than they have to for any particular item. If you can then convince them that an item is a “new and improved” version of what they’ve already bought, they’ll happily avoid spending less again and again, for the same product.

  2. jane2 Says:

    Maybelline. Over and over and over, 8 or so buck Maybelline outperforms all the fancy shmancy brands in the mascara line. Spinning brushes i won’t change that.

  3. Miss B Says:

    Maybelline Great Lash is a favorite of mine. Perfect all the time. Wearable all the time. Waterproof all the time.

    Another favorite of late for mascara for me is Bad Gal Lash from Benefit. In all the colors and in waterproof. Good stuff.

  4. Gamma Says:

    Mascara is my BFF in the make-up box, and I have been a Lancome Hypnose fan for quite the while, occasionally flirting with waterproof (always regretted) and self-curling. When my make-up bag was roughed up by a toddler on a recent trip, I was forced to grab a few essentials at the nearest supermarket, and latched onto the old pink-and-green classic. This, I thought, could be the reigniting of an old flame. But no. I found myself with little black crumbs all over my face. Back to Hypnose.

    Not feeling the spinning brush though. OTOH, the men in my household say the hand razor with the buzzing handle redefines shaving. So I await user reviews. It could happen, bur I am skeptical.

  5. La Petite Acadienne Says:

    Yeah, it seems pretty gimmicky to me too. I tend to stick with my old standbys: Maybelline Full ‘n’ Soft for waterproof, and either Great Lash or Too Faced Lash Injection for non-waterproof. I tend to be a bit of a mascara whore, though, and will try anything new on the market, only to keep going back to those three.

  6. JC Says:

    I love, love, love Le Metier de Beaute Anamorphic Lash Mascara. I know it’s expensive, and I know “Anamorphic” is just a made up word, but that stuff is the best. It’s the only thing that stays on my lashes all day without flaking off. It’s the only expensive product I use, and I think it’s WELL worth it.

  7. Kelley Says:

    Gimmick. Even the regular Dior Show isn’t that great. Anyway, sticking spinning, battery-operated bristles in my eye isn’t a great idea at 6 a.m.

  8. GoP Says:

    I’m a huge fan of Blinc KissME mascara. It’s the original tube mascara and works way better than the drugstore version. I’m an eyerubber so everything else gives me coon eyes throughout the day. Blinc doesn’t come off until you use water AND rub, then the little tube pop right off (and kinda look like dead spider legs, not much to do about that part). It’s the only mascara I can wear!!

  9. Glinda Says:

    @Kelley- LOL!

    @aurumgirl- I like some Dior stuff (mainly the lipsticks) but I’m not sure I want to appear rich. :) I’m certainly not.

    @jane2- Ah, a Great Lash fan, I see!

    @Miss B- I’ve tried both and unfortunately they don’t do it for me. :(

    @Gamma- Now the Hypnose is one I actually haven’t tried. Hmmm…

    @LPA- I’ve heard good things about the Too Faced. Hmmm…

    @JC- I’m almost reluctant to try a product with a totally made up name, but you present a convincing argument.

    @GoP- Yet another mascara I haven’t tried. I too am an inadvertent eye-rubber, I don’t wear mascara that often, so I forget I have it on and rub. Instant sadness.

  10. Sam Says:

    Speaking of ‘exciting! new!’ brushes I have recently gotten into maybelline ‘the falsies’. The spoon shaped brush is really nice and does actually make it easer to get the little lashes at the sides – plus adds a slight curl to my lashes… seems to work so far!

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