This ad, for Rimmel’s 1-2-3 Mascara has been banned in Britain from both television and print. The Advertising Standards Authority believes that even though there is a small disclaimer a the bottom of the ad that states false lashes were used for the photos, Rimmel did not go far enough to warn women that their eyelashes may not quite look like the ones in the photo.
Rimmel claims that they had to use false eyelashes because, you know, it’s a picture. And pictures, they aren’t very clear. The only way for them to effectively show the three possible looks was to enhance the model’s eyelashes.
That, says Glinda, is a load of bollocks.
Pictures these days tend to be very clear indeed, and if the product does what they claim it does, there should have been no need for “enhancement.”
Seriously, though, does anyone really believe advertising any more? With the advent of Photoshop, I am dubious of any and all makeup claims. Even if Rimmel hadn’t admitted to the false eyelashes, I still would have looked at the picture and said, “yeah, right.” I also would have said, “why in the world does the model keep progressively opening her mouth?
I’m a deep thinker like that.