Manolo for the Beauty » Things I’m Not Sure About: Lush Emotional Brilliance Line

Things I’m Not Sure About: Lush Emotional Brilliance Line

By Glinda

Well, let me clarify.  I think that the actual products themselves, which are completely vegan, are a great idea.  Because of their non-chemical construction, you can wear the color pretty much anywhere, whether on your body, your eyes, lips, cheeks, wherever.  That part I like.  You may not truly wish to wear neon-green lipstick but you CAN IF YOU WANT TO, and that is the point here. I’m always a fan of multi-tasking makeup, and this stuff fits the bill.

But, the presentation that I was semi-forced to listen to in the store was so new-agey, so hokey, that I had a difficult time not rolling my eyes at the poor salesgirl who was probably just trying to earn a commission for herself.  Which I totally understand.  However, I was told by a complete stranger what my personality was like based on the three colors that I chose off a color wheel.  Whatever.  I don’t know why Lush figures that an elaborate sales pitch would help move what seems to be an already fairly impressive product.

If she had just told me that I could use the makeup anywhere for anything, there was a fairly good chance that I would have bought one just to try it out.

But the high-pressure sales pitch that claimed to know all about my subconscious completely turned me off and had me running out the door at the nearest, polite-est opportunity.

Lush, you may want to rethink this.

If you want to experience the color-wheel experience but without the well-meaning but annoying sales person, click here.

3 Responses to “Things I’m Not Sure About: Lush Emotional Brilliance Line”

  1. Sasha Says:

    I second that entirely, Glinda!

    I happened to be in a Lush shop the day of the line launch. The salesgirl (and I use the word “girl” advisedly) was so enthusiastic and, frankly, pushy, about the product that I fled from the store without even buying the items I’d gone in to get. I just wanted OUT!

    Lush should absolutely rethink their high-pressure hokum before they alienate their loyal customers (one of which I have been for many years) and scare off the new ones.

  2. Aurumgirl Says:

    I don’t understand how Lush doesn’t get this, but, really, a product that does double time will sell, especially if the colours are unusual, pretty, and very flattering. All you have to do is name them properly, and somehow find a way to incorporate the fact that they multi-task in their names. Not Rocket Science. The whole “subconscious” nonsense really does border on offensive. And since I’m a girl who’ll buy a product BECAUSE I like the name given to the colour (more often than not, I’ll admit it) this just means I’ll leave the product on the shelf.

    Also, the signage in a Lush shop always explains everything about every product. Unless I can’t read, I won’t be needing sales help for anything other than ringing up my selection, or access to a sample I can’t get myself. Every store should take this advice: keep staff around to make sure I’m not waiting when I need to try something or pay and go–otherwise, leave me alone after I say hello to you, and don’t bother me unless I ask for your help!

  3. Cassie Says:

    I’m actually friends on a personal level with some of the people who work (or did work) at my local Lush, and I’ve heard a bit about why things are set up the way they are re: sales process and mindset.

    They don’t have commissions, but they DO spend a lot of time making sure that their staff knows what the store goal is. And the store managers often push VERY hard to make sure those goals get met. Doesn’t excuse overly aggressive sales tactics, but as someone who works in a (different) store where my schedule depends on how much I sell? I’m going to work my buns off to get you to buy SOMETHING, so that I get enough hours to pay my bills.

    As far as being helped too much, or guided through the store . . . they do it because most people FREAK at the idea of soap that expensive. They’ve been trained to sell the value of what they have, and a lot of people never really grasp the idea that you’re getting a better product for your money. And as far as the signs . . . I’ve spent the last 10 years in retail. If you’re reading the signs, you are doing better than 90% of shoppers. And if they DO read it, all they get are the numbers they care about, to wit “It costs HOW much!?!?!”

    On topic, however, what these experiences tell me is two things. 1) Lush is REALLY unsure of how well these colors will sell and 2) they aren’t telling their staff how to sell it properly. The website does a better job explaining it than it sounds like either of the people that you ladies met did, and while I thought it was serious BS that the colors I picked were only reflective for my current mindset, not my whole psyche, it was less offensive than “These colors mean that you are A, B, and C”.

    And now, I shut up. 🙂

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