Manolo for the Beauty » Who is the Coolest of Them All?

Who is the Coolest of Them All?

By Glinda

The Telegraph had an interesting little article on the “coolest” brands in Britain, which were anointed to be hair products company ghd and skin care line Dermalogica.  They also labeled them as iconic, but I’m not sure I agree.  Then again, I don’t live in Britain.

It got me to thinking about the way I feel about certain brands that I like. I mean, I adore Guerlain lipsticks, but I’m guessing the company is not considered to be “cool.” Doesn’t mean I won’t stop buying them, though. I think I’ve moved past the stage where I’m worried if people will think I’m cool by association of what products I use. Case in point, I drive a minivan.

The definition of cool is so nebulous, and so very dependent upon the person you ask.

If you had to choose the “coolest” beauty brand, what would it be?


4 Responses to “Who is the Coolest of Them All?”

  1. Ida Says:

    Probably Illamasqua… or Lime crime. I don’t own anything from those brands (yet), but from what I’ve read, they offer a different, “punky” view on beauty. Fearless, less mainstream.

  2. Aurumgirl Says:

    I think some of the brands that are the most innovative in their product offerings are what I’d consider “cool”–but only if those products actually worked and served the purpose I’d bought them to serve. Any good make-up artist can work creatively to present the makeup well–so great ads that look unusual or artistic don’t necessarily mean “cool” to me. What does mean cool? Great and sometimes unusual colours with lots of pigmentation so that products flatter and last when they’re applied; good formulations that make the products go on easily and remain in place for a reasonable amount of time; and products that actually do what they promise they’ll do. A pricey mascara that promises longer and more voluminous lashes but delivers a gloppy, watery formula that clumps is not “cool”, it’s something I’ll return no matter how pretty the package (so this rules out a lot of Dior, for me).

  3. Devon Says:

    Clinique is totally uncool, but I have always loved their products. Sure, I branch out to other brands like Tarte for lip color and CoverFX when I want a full coverage foundation, but Clinique treats my skin well, and I frequently pass for 15 years younger than I am. Win!

  4. Lilly Munster Says:

    Today there are many fine companies and products, but I don’t think any of them are “cool”. However, when I was in high school Mary Quant cosmetics were as cool as you could get. It was sold in boutiques which added to the appeal.

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